Sandra E. Gorie
Vice President of Marketing & Communications
Sandra Gorie joined Conifer in 2007 as Marketing Director and is currently Vice President of Marketing and Communications. She is responsible for the overall marketing, leasing and communication for the Company and its departments.
Ms. Gorie and her team’s mission is to translate Conifer’s business objectives into marketing opportunities. Centered on the development and execution of increasing Conifer brand awareness, the objective is to assist with strategies to support all entities to achieve their individual goal that drive revenue.
Prior to joining the team at Conifer, Ms. Gorie was a 22 year veteran of Equity Residential (EQR), a Real Estate Investment Trust based in Chicago, Illinois. At the time of her departure from EQR, she held the position of Vice President and Project Manager DC/VA for the Condominium Group where she directed the development of over 400 condominium conversion units. Her responsibilities included: the acquisition and conversion of two apartment communities; new market development, construction, operation and sales of the units; as well as, the capital improvements and management of both communities undergoing the conversion process.
While at Equity Residential, Ms. Gorie held multiple titles and roles encompassing all aspects of real estate management, including, operations, redevelopment, renovation and reposition marketing. She developed and implemented numerous large scale marketing / branding campaigns, resident retention programs, furthermore, recruitment and staff development programs.
Ms. Gorie received her Bachelor of Arts Degree at the University of Dayton and earned her Certified Apartment Manager (CAM) from the National Apartment Association. She is a member of the American Marketing Association and Public Relations Society of America.